BEIJING — Intimidating and courting Chinese journalists, Bo Xilai, an ambitious Communist Party official, fueled his political career by ably shaping his public image and seizing the spotlight in a way no peer had as he governed a Chinese city. But with his purge from the party’s top ranks this month, Mr. Bo has suddenly found himself the target of the same media apparatus that he once so carefully manipulated, and that now vilifies him in the name of the party’s leaders.
As it announced the purge, the party unleashed the full arsenal of its propaganda machine against Mr. Bo, pressing news organizations across the nation into an extraordinary campaign urging support for the party’s decision to oust Mr. Bo, editors and media executives say. It has arguably been the greatest mobilization to support a decision by the party since the aftermath of the Tiananmen Square massacre in 1989.
The campaign began on April 10, when the state news agency, Xinhua, announced that Mr. Bo had been suspended from the powerful Politburo and that his wife, Gu Kailai, was under investigation in the murder of a British businessman in November. Interviews with editors and media executives offer a glimpse of how the secretive party propaganda machinery has worked at a time of intense political tension. This week, the campaign is entering a more subtle phase as some news organizations veer away, at the behest of top propaganda officials, from running editorials emphasizing party loyalty and start to parse the significance of Mr. Bo’s case.
For example, editors at Global Times, a popular newspaper that has Chinese and English editions, have been ordered to run commentaries or editorials that separate criticism of Mr. Bo from the welfare-oriented economic policies he championed in Chongqing, perhaps because party leaders want to take credit for similar policies in the future. The English edition is also supposed to criticize Western news coverage that has emphasized splits within the party, one person with knowledge of the order said.
Not in decades has such a widespread and finely tuned propaganda campaign been rolled out during the purge of an official. In the last two major purges, in 2006 and 1995, party leaders did not flood the media with nearly so much propaganda. And not since the bloodshed of 1989 have editorials insisting that officials and cadres reaffirm fealty to the party appeared with such frequency and vehemence.
